Update from Perodua 2.0

120704 Perodua Eco Challenge 2012 -  Shell Scheme for Marketing

Salam and good afternoon,

Dear all,

Please find attached shell scheme for marketing challenge materials.
The board is located under a main tent. Your presentation will be at a close tent.

Size is 2.0mX2.0m. (slight change)

Regards
Kintan Azura Yusuff
Corporate Communications Dept
03-6733 8888 ext 3810

120704 Perodua Eco Challenge 2012 -  Itinerary For Dinner

Please find itinerary for dinner.

Venue is at Melaka Ballroom, Equatorial Hotel, Melaka.

Theme : white and blue denim

Food : Nyonya Food

*we will show your TV ad during dinner.

Regards

Kintan Azura Yusuff

Corporate Communications Dept

03-6733 8888 ext 3810

120703 Perodua Eco Challenge 2012 -  Final Itinerary 

Salam and good afternoon,

Dear all,

This is the final itinerary for Perodua Eco Challenge 2012. CM has agreed to officiate our program of the day.
All cars are required to be at MIMC on 12/7 after 5pm. If you wish to send in cars earlier , please call me.
Please be informed that for our welcome dinner, the theme is ?white and blue denim?. (no torn jeans, no round neck t-shirts). 

Food will be provided for all 3 days. On 15/7, food will be provided to 110 pax each team inclusive engineering and marketing team.

Regards
Kintan Azura Yusuff
Corporate Communications Dept
03-6733 8888 ext 3810

Full Tentative Programme

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Look.Think.Move Forward Beyond Others

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Update from Perodua 1.0

120626 Perodua Eco Challenge 2012 -  Marketing Challenge

Salam and good morning,

We would like to share with you on the presentation format as attached.

This could assist you on your final presentation on 14/7.

Please find details below:
1. You will be presenting inside a marquee tent (air conditioned).
2. We will provide laptop, AV system and laser pointer for your presentation.
3. You will be given 15 + 5 (Q&A) mins to present.
4. There is display area for your presentation. Board size is 2.5X2m. You have to use double sided tape/ blue tack to display your presentation. This is for public. Display area is different from mechanical team.
5. You have to email your presentation and TVC/Radio ad to perspectivepoint@gmail.com by 10 July 2012. Please send in 16X9 format. (video).
6. Rehearsal is on 13 July. Please refer to program attached.
7. All members are required to attend the welcome dinner. We will play your TV commercial during dinner.
Marketing Challenge Judging Criteria

Regards
Kintan Azura Yusuff
Corporate Communications Dept
03-6733 8888 ext 3810

120626 Perodua Eco Challenge 2012 - Paddock Sequence

Salam and good morning,
Dear all members,

Please find attached file for the paddock sequence.
This also apply to the marketing presentation, except UiTM will be presenting last. (students having exam on the day).
For the longest distance category, pole position will be determine based on your time attack result.
Thank you.

Regards
Kintan Azura Yusuff
Corporate Communications Dept

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Look.Think.Move Forward Beyond Others

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Perodua Progress Visit

On Friday, 1^st June 2012, Perodua sent their representatives to visit our team in UTM for a progressiveness check. This visit comprised of Perodua representatives, Dean and advisors of both FKM and FPPSM together with their respective team members. The Perodua team was made up by three engineers and three marketing officers. Right at 10 am, we welcomed them at the meeting room of FKM.

Puan Sulasi Hj. Mahadi
              Head Brand Management of Perodua

Basically, the visit was done in two sessions. First session was conducted in the meeting room and it was a presentation regarding car design and business plan. The presentation was done by the respective head of departments. Then, the visit proceeded to session two where it was conducted at the automotive lab at P21. Session two was mainly involving the manufacturing of the car itself. Therefore, three engineer representatives went to P21 together with our mechanical team while the other three marketing officers stayed at the meeting room with our marketing team. We were so glad that Puan Sulasi, one of the marketing officers so passionate in guiding us on the proper marketing skills. Also, she solved most of our enquiries and welcomed any other enquiries in future. A great token of appreciation to her.

En.Hasrol, Engineer of Perodua

In the end, both teams were delighted as the representatives from Perodua were satisfied with our progress and ideas. Hopefully with all the efforts putting in, we are able to gain the best result during the competition.

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Look.Think.Move Forward Beyond Others

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PERODUA Eco-Challenge 2011

INTRODUCTION


Perodua Eco-Challenge (PEC) 2011 is a challenge for students from various institutions of higher learning to design and develop a car using an engine and transmission system provided to them by Perodua Sdn Bhd. A total of 13 institutions of higher learning, including Universiti Teknologi Malaysia, had participated in the challenge and had competed in three different categories which are (1) Longest Distance with only half a litre of Petrol, (2) Engineering, and (3) Design & Participation. Each participants were given RM17,500 as their development funds to build the car. The participants have to work in a time frame of three months to build their car’s chassis, engine modification, body and other systems in order to compete in the race.

UTM team was represented by 4 advisors and 35 students from the Faculty of Mechanical Engineering, with majority of the students are from the Automotive programme, while the rest are from Mechanical, Manufacturing, and Industrial Design.

OBJECTIVES

• To provide a training ground for undergraduates to challenge their engineering skills and to spur the essence of innovation and creativity among local students.
• Initiative to challenge institutions' engineering prowess and innovation.
• Benefits of fuel saving.
• Part of Perodua's Corporate Responsibility programme

ACHIEVEMENTS

UTM, with our vehicle called “UTM-Calamaro” (as shown in Figure 2 and 3), had become the Champion for Engineering Category and Second Runner Up for Design & Participation Category, with winning prize of RM16,000 in total.

Click here for more photos

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Look.Think.Move Forward Beyond Others

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